ocad u artists toronto

It's now a lot easier to buy art from some of Toronto's emerging artists

Buying or renting art by Toronto creators just got a lot easier, if you know how to use the Internet.

A new website calledOCAD University Artist Showcasenow makes it possible for people to 'buy-or-try' artwork by students and recent grads of Toronto's foremost art and design school.

Made in partnership withPartial—an online platform aimed at connecting artists and buyers—Showcase stocks more than 270 pieces from 25 artists.

The site lets buyers browse a growing pool of paintings, photos, prints, and textiles, by scrolling through the directory of artist bios. Which artists get featured is determined by a jury from OCAD'sCentre for Emerging Artists & Designers.

Clicking on an artist allows you to explore their pieces, which start at $80.

Payment plans and three-month rentals (which start at $25 per month) are also available, allowing people to "try" the artwork before deciding if they want it forever—which, for first-time art buyers, can feel less intimidating.

Millennials areno strangers to buying and selling artwork online(or anything else, for that matter), which is great for so many smaller-scale artists who, outsideof pop-up markets, aren't usually afforded many other means of exposure.

On the heels of theMOEG closing, this new platform feels promising for both artists and buyers, especially with Partial's easy-to-navigate interface.

A website won't replace the dwindling number of IRL galleries in Toronto, especially those made for artists from marginalized communities, but some extra URL space doesn't hurt.

Lead photo by

Raquel Da Silva


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