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Quintessentially Overhyped

Today'sGlobe Torontogives us the goods onQuintessentially. The British-based superposh concierge service founded byBen Elliotplans to open its first Canadian office in Toronto next month. Globe writer Leanne Delap thinks Quintessentially is going to be this year'sSpoke Club. I don't see it.

At the end of the day, this is just abusinessthat books things for high net worth individuals. It's basically a $4,500 personal assistant that you get to share with all the other members.

Jeff Mandell, the McGill grad behind bar-mitzvah party plannersMandell Entertainment, as well asLobbyand theCapitolandYorkEvent Theatres, bought the rights to the Q in Canada. Personally, I would have rather seen the invasion of a different British styled service likeHome James.


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