The fun sock is experiencing an undeniable - if inexplicable wave - in popularity. Colourful, patternedHappy Socksare ubiquitous in Toronto menswear stores, andmultiplesock-oriented startups, includingWeSell SocksandYoSox, have launched over the last few months in this city alone.

Now, another Toronto company,Huely, aims to reinvent everyone's favourite insulating foot sleeve with a limited-edition twist that draws on the city's street art scene. The brand-new startup offers limited runs of socks designed by beloved local street artists, blind-boxed like vinyl toys for that added element of surprise.

The first series, created mostly by lead designer Nate Kogan, also features a few top-secret designs (by equally top-secret artists) in the rotation. They've already tapped a half-dozen street artists, includingAnser,UBER5000andSPUD1, to contribute designs for their next collection, which will be out mid-October.

The socks are $20 each, and available through theirwebsite; if you really want to be a patron of the arts, grab three for $50 or five for $79.