Anyone taking a quick walk in downtown Toronto this week is bound to come across at least a few massive red signs promotingglobal technology conference, Collision, which is set to take place this weekend.

Often described as North America's fastest-growing tech conference, the travelling event attracts more than 40,000 attendees, including startup founders, investors, celebrities, and business heavyweights from over 120 countries.

This year's speakers include CEO of Amazon Web Services, Adam Selipsky, and artificial intelligence leader, Geoffrey Hinton.

The influential tech event first made its debut in Toronto in 2019, and hostedvirtual events through the COVID-19 pandemic in 2020and 2021.

Plenty of Collision signs have been propped up in public spaces around Toronto in anticipation of the event, and it looks like some people have become increasingly frustrated by their presence — or perhaps taken its messagetooliterally.

Somebody has trashed the@CollisionHQsign in Trinity Bellwoods.

You. Hate. To. See. It.pic.twitter.com/5Ii8HwDtfQ

— James McLeod (@jamespmcleod)June 17, 2023

One recent photo of a trashed Collision sign in Trinity Bellwoods Park prompted lots of mixed reactions on social media, withsome people suggestingthat the culprit was simply "following the instructions given by the sign."

This town needs an enema
byu/cleantrampintoronto

"I think it was asking for it,"one person wrote.

It goes without saying, but any frustrations regarding the conference itself should probably just be contained to opinions on social media to avoid any serious consequences.

Collision is set to take place at the Enercare Centre from June 26 to June 29. General attendee tickets currently start at a staggering $1,350 (including tax).