You might have seen a new public awareness campaign that's trying to quash the NIMBY, or thenot in my backyard, chorus in Toronto.

The ads bring attention to those who experience homelessness in Toronto, and specifically men. According to theToronto Alliance to End Homelessness(TAEH), 85 percent of the individuals who experience outdoor homeless in the city are men.

Today, we launched a campaign with#CityofTorontoto challenge perspectives on#homelessness. Learn more: torontoforall.ca#TorontoForAllpic.twitter.com/GKeVUcHOfe

— TAEHomelessness (@TAEHomelessness)April 24, 2017

This campaign, from the TAEH and the City of Toronto, is thethird partof theToronto for All initiative, which aims to make the city more inclusive.

In October 2015, the organizationRaising the Roofplayed on the idea ofNIMBYismwhen they put up signs for a new homeless shelter on an empty storefront in Leaside just to see how the neighbourhood would react. Those in the area didn't appreciate the hoax.