A battle is brewing over which newlow-cost Canadian airlinewill reign supreme, and folks here in Toronto just have to sit back and enjoy as companies battle to corner the market on cheap flights.

Today, WestJet has officially entered the mix with the naming of their new low-cost carrierSwoop. As for the origins of the name, apress releaseexplains that it signals "exactly what [they] plan to do."

Sounds like poop

— Barbara Nielsen (@barbara2607)September 27, 2017

Swoop will be one of three reduced priced airlines competing for travellers when it launches sometime next year.

The others areCanada Jetlines, which launches next June and will fly out of Hamilton and Waterloo, andFlairAirwho now owns the assets of what was onceNewLeaf.

But so far Swoop has been winning in its own special way.

Swoop there it is.. sorry i had to

— CHad (@HABittude)September 27, 2017

WestJet has yet to reveal route information for its new airline, but it's a safe assumption that there will be plenty of service into and out of the GTA.