Bed Bath & Beyond relaunching in Canada but there's a catch
Bed Bath & Beyond has risen from the retail dead in Canada, with a new online store launching in the country soon.
Overstock, a US-based company, says within the next week it plans to relaunch the Bed Bath & Beyond domain in Canada, followed weeks later by the relaunch of a refreshed website, mobile app, and loyalty program in the United States.
New and existing customers of both Overstock and Bed Bath & Beyond will experience a single online shopping destination —bedbathandbeyond.cain Canada andbedbathandbeyond.comin the US.
"This acquisition is a significant and transformative step for us," said Overstock CEO, Jonathan Johnson in anews release. "Bed Bath & Beyond is an iconic consumer brand, well-known in the home retail marketplace."
The Bed Bath & Beyond assets acquired include website and domain names, trademarks, tradenames, patents, customer database, loyalty program data, and other brand assets related to the Bed Bath & Beyond banner. The US Bankruptcy Court for the District of New Jersey approved Overstock's winning bid at a sale hearing on Tuesday.
When it comes to physical former Bed Bath & Beyond stores in Canada, there has been movement there, too.
Ten former Bed Bath & Beyond locations in Alberta, BC, and Ontario have beenleased to Canadian Tire Corporation(CTC),它会将空格转换为标志的and Pro Hockey Life stores.
It was announced back in February thatall Bed Bath & Beyond stores in Canada were being shuttered.
Pagan
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