Booyah occupies a retail storefront on Vaughan Road just a few doors down fromDutch Dreams, and it couldn't be more different from its neighbour.

Owned and operated by the Mincer family, this ice cream outlet is sleek and modern. Unlike its kitschy counterpart, this place is spacious and attractively minimal. Bench seating runs the width of the shop inside and out, but aside from that, it's standing room only.

Scoops in a cup or cone ($2.75/kiddie, $4.05/regular, $5.75/large) are on offer, of course, but ice cream sandwiches arede rigueurthese days, and this is the shop's specialty.

Sold in halves ($4.65) or whole ($7.10), the customizable ice cream sandwiches can be crafted from any two scoops from the 26 ice cream flavours in stock, on a choice of seven different house baked cookies, or a vegan and gluten-free option fromBunner's.

On recommendation I try the most popular combination featuring a butterscotch toffee cookie folded around one scoop of caramel sea salt and another scoop of Wolf Paw, a vanilla ice cream speckled with chunks of fudge and brownies. Extra toppings can be added for 60¢ more.

Slushies ($2.75-$3.50) in flavours like frozen lemonade and French vanilla are available too. And then there are dairy-free, fruit smoothies ($6) in flavours like the Hawaiian Breeze with mango, peach, banana, and coconut water, or the Very Berry made with almond milk.

The neighbourhood response has already been positive, as both Booyah and Dutch Dreams go head to head, each sporting healthy line ups in the evenings.

Photos by Hector Vasquez.